Brief Description of the Theory

The word ecology means the study of environments.  So media ecology can be described as the study of media environments. Media ecology is the analysis of the entire media enviroment that we exist in.  These things include books, technology, radio, television, etc.   It's a way humans perceive, understand, feel, and value media of communication through technological advances.  How media can impact our human nature and survival.  How technology are eliminating certain jobs.  Media environments are more often implicit and informal, stating that what we believe that we are dealing with is not an environment but a machine. Media ecology tries to make these things explicit. It tries to find out what roles media makes us play, how media partakes what we are seeing, why media make us feel and act as we do.

(Blue Team, Spring 2008)